Ambetter Leverages Technology to Improve the Enrollment and Membership Experience
"As technology evolves, Ambetter must also adapt to the new ways people prefer to engage with their health coverage," said
During open enrollment, Ambetter is extending three key technology services to members and those shopping for health insurance to simplify the experience:
- Online Enrollment Platform: Through Ambetter's online enrollment platform, consumers can browse and compare health plan coverage, determine their eligibility for financial subsidies, and directly enroll in health coverage – all in one place. The platform is optimized for mobile access as well, so consumers can apply and enroll directly on their smartphones and smart devices. The platform even allows applicants to save their progress and sends reminders to those who wish to resume the application where they left off. Ambetter's enrollment platform offers the same privacy and security as enrolling through the federal exchange website, which helps ensure that consumers' personal information is protected.
- Amber Assistant: Upon enrolling in Ambetter, members and new enrollees can engage with Amber, a virtual assistant powered by AI that answers questions about covered services and other health plan benefits. Amber can help members understand deductibles and costs, learn how to earn rewards, make a premium payment, set up a member portal account, and learn the basics of their coverage. Amber also delivers the member's digital ID card, which can be saved to their Apple Wallet or mobile photo gallery. More than 60% of people who are introduced to Amber choose to engage with her, and users reported very high satisfaction with the experience and their readiness to use their coverage.
- Ambetter Guide: While Amber helps with understanding how their coverage works, the Ambetter Guide helps members get access to the right care. Powered by data science, the Ambetter Guide makes recommendations for healthcare providers based on things that matter to the member. It helps to quickly and reliably match members with a wide range of high-quality, available, in-network providers that are conveniently located. It also eases access to virtual care, including local doctors who offer virtual visits and on-demand network doctors who are dedicated to telehealth.
The open enrollment period for the
Ambetter is a health insurance offering that is available on the